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A structured Approach to Creative Problem Solving and Ideation

The tool most teams use when confronted with creative challenges is Brainstorming or one of its derivatives. However, scientific research and most practicioners find that this kind of idea generation approach (weak structure, vague triggers) does rarely deliver satisfying results. Workshop outcomes depend too much on the presence of a highly competent facilitator.

The ideation tool we facilitate with and teach is a far more structured framework. To give an idea: In Brainstorming, 6-3-5, Walt Disney method and similars a facilitator would ask "How might we solve this problem?"; whereas in ASIT/FASiT we ask "How might we solve this problem by applying template A to element X?"

Participants apply strategies (also called: "ideation templates") that are at the center of nearly all successful solutions - and at the same time rarely found in flops. They are shown inspiring examples, where these templates have made the creative difference. In a workshop their task is to apply the template to the "new" or "problematic" system.

Another important element in our approach is that the participants will focus at any time on one specific element of the system - and not the system as a whole. Like the saying goes "The devil is in the detail" it is true that also "The genius is in the detail". 

We combine these two strategies with a clear and simple workflow. Together this improves the outcome of ideation and solution finding workshops by 300%. Outcome is defined as the number of ideas and solutions that experts would invest in.

The approach was developed around the year 2000 by Dr. Roni Horowitz and over the years refined to an established business method by SolidCreativity.

SolidCreativity has refined and trademarked ASIT (Advanced Systematic Inventive Thinking) and developed FASiT.